1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.
2) Don't use to much banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting Marketable website real estate. Provide more in demand content with relevant affiliate links weaved into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have an easy and precise navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.
4) Indicate which page the user in on with page linking
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. They will be able to browse relevant information or navigate to any section of the site easily when you place links within each page. This can be done by using a table placed on either the left or right side of each page. Once you've built your site simplely place a link to each page on all of the pages. Don't confuse your visitors because confusion means "abandon ship"!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on within your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.
No comments:
Post a Comment