Converting Every Visitor into Subscriber

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. Most cyber surfers behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

The common goal of your website should be to convert as many visitors into subscribers as possible and obtain the potential revenue the easy, smart way.

Building Your List with Articles

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn  build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The best result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

How to Allocate Banner Ads

Placing banner ads can be a highly effective way to market your business on the Internet. Banner ads are essentially advertisements which appear on a website, usually in the form of a combination of graphics and text, to encourage Internet users to click through these advertisements to your website. The most common form of banner ads is an advertisement which appears on the top of a website and spans the width of the webpage. These advertisements derived their name from the similarity to a banner but technically banner ads can come in a variety of shapes and size.

Banner ads can be highly effective if used properly. Installing your banner ad all over the Internet with very little consideration to whether or not the location is likely to be beneficial to your business is not a good idea and can be a tremendous waste of money as well as other resources such as time and effort. Business owners who are considering using banner ads to promote their business should spend some time to learn how to use banner ads effectively and to find ideal location for placing their banner ads.

The most ideal location for a banner ad is prominently displayed on a website which receives a great deal of website traffic and also complements your products and services well without providing direct competition for your products or services. As an example consider a business owner who specializes in selling athletic shoes specifically for runners. Buying banner ad space on a website which offers advice on training for running events and provides information on upcoming races would be an excellent idea. This website attracts visitors who have an interest in running and are likely to purchase athletic shoes but does not sell running shoes directly. This means the website attracts members of your target audience but does not compete for your business.

In addition to purchasing banner ad space, some business owners opt to join banner ad exchange groups. This is an alternative in which the business owner does not pay for their banner ad to be placed on another website but in exchange they agree to post one or more advertisements on their own website. This is a very affordable option for placing banner ads but it is not always the best strategy. This is because the business owner often has little input into where their banner ad appears and has limited input into the banner ads which appear on his website in return. In most cases, business owners have the ability to decline to host advertisements which they deem to be offensive but cannot specifically choose the banner ads they must post.

When posting banner ads, business owners should be aware of the effectiveness of the ads they place. They may choose to post different designs for their banner ad on different websites but they should monitor the results of their advertising to determine if one style is more effective than another. This information can be very important. If one style is enjoying a great deal of success while the other style is not, the business owner may wish to use the more successful style for all of their banner ads or to redesign the less successful style to make it more appealing to Internet users.

Twitter Tools and Tips

People have different reasons for joining Twitter. Whether you want to generate more traffic to your site or you want to increase your social relationships, Twitting is a fun and exciting activity that you can use to achieve your goals.

When creating an account in Twitter, you should consider your reason for using the network. For example, if you want to increase the traffic to your site and at the same time make new friends, you need to create two accounts. You will be asked to create your own ID. When creating the ID, you should use the appropriate ID that is related to the tweets that you’re going to send out. By doing so, other people can associate your ID with the tweets.

Twitter keeps people connected at all times. Some individuals send tweets regularly each day. If you can’t send the tweets on the exact time because you have other commitments, you can use the Tweet Later. It is a tool that advises other users that you can’t post at the moment or you can use to automatically post your pre-scheduled tweets. You should also ensure that you don’t auto spam others.

Since the tweets are only 140 characters, you should be extra patient in answering the ones addressed to you. This is one way to develop good conversations. You may get confused at first but as you use the Twitter often, you can go with the flow.

Sharing pictures is also possible with Twitter. When you make new friends, share some of your interesting pictures so that others can get to know you better. You can use the tool Twitpic. You can upload your pictures once you’ve created your account. The tool is also compatible with mobile devices which make it easier to share pictures from your mobile device.

Create blogs and share them with others. Choose informative topics and create awareness through microblogging. Besides, that’s what Twitter is all about – microblogging. Use AddTweets and other widgets.

Don’t depend on Twitter to act as your personal vault. Sometimes, Twitter encounters certain technical problems which can lead to possible data loss. Like other social network websites, Twitter can’t give 100% guarantee that all your pictures, business lists, and videos are safe. Make sure that you have your own storage backup.

When having personal conversations, it would be best to do it someplace else. The tweets are sent to all your friends so if you’re having personal conversation, others may choose not to follow you. When others ‘un-follow’ you, it can diminish your presence in Twitter.

Use Twittervision and see what the whole world is doing. This is an excellent tool to stay well-informed at all times. Twhirl is one of the desktop clients that you can use to efficiently use Twitter. It is suitable to Mac OSX and Windows (XP/ Vista). It is also available in different languages such as German, Italian, English, and Spanish. Whenever you receive new tweets, you will be notified immediately and offers timeline features.

How to Choose a Product with Resell Rights

Millions of People are currently trying to make money online,most of them are not making money, but loosing it.  If you are interested in taking part an online business opportunity, no matter what the opportunity , it is advised that you know exactly what you are getting into before agreeing to invest your hard earned money or sign a contract.  It is one of the few ways that you can protect yourself.

When searching for an online business opportunity, there are many individuals who come across something that is known as private label resell rights.  Private label resell rights are offered on a number of different products.  With the internet, these products most commonly include software programs or e-books.  Private label resell rights are when the product creator does not have the time, money, or experienced needed to sell their finished product.  A product creator tends to lose money each day that their product does not sell; therefore, they look for assistance. This is where you could come in, if you were looking to make money online.

To get their product on the market, while making money at the same time, many product creators, such as e-book authors or software designers, sell the resell rights to their product. The amount of money they are selling their rights for will vary, however, most resell rights do not cost more than a few hundred dollars.  If you are able to come up with this money, you could not only be helping the product creator make money, but yourself as well. Since you legally obtained the resell rights to the product in question, you can start to profit from each sale that you make.  Unfortunately, it is not always as easy as it sounds.

When it comes to purchasing the resell rights to a private label product, such as an e-book or software program, there are many buyers who make a costly mistake. That mistake is not picking a product that sells.  To make money, you cannot just select a random private label product, instead you must research the market and learn what customers want and need to buy. Doing so will not only allow you to obtain the resell rights to a product that will sell, but one that will be in high demand.

The best way to learn about products, topics, or issues that are currently popular on the internet is to use  forums.  Also you will want to read the news on a daily basis.  You may also want to actively participate in online discussions.  You can easily do this by joining a number of different message boards. With online message boards, many internet users post important questions and product requests. If you are able to find a product, such as a specific software program or e-book, that is being requested on a large scale, that product may be able to turn you a profit.

In addition to using the internet, you are advised to always keep your eyes and ears open.  You never know what or where you will learn something new.  Reading the news and participating in online message board discussions are just a few of the many ways that you can go about researching the need for a particular product.  This research may seem time consuming but its necessary,  unless you don’t mind losing the money you invested.
Before you set about finding the right product to market, I suggest you learn everything possible on the subject of how to market your product online such as: Article marketing, Adwords, Copywriting, Video Marketing, Email marketing, Viral Marketing and more.

How to do List Building through Social Bookmarking Sites

The main social bookmarking websites are: click here

To make the most of social bookmarking websites for your list building, there are a few techniques you should follow:

Type the post in English. The website vistors will come from all over the world, but the majority will be able to read English – more than if you used another language, anyway.

Use attractive anchor text, to entice people to click on your website link.

Upload videos to Twitter and YouTube, to showcase your company.

Put bookmark icons in highly visible places on your website.

MySpace and Facebook can also be used to increase traffic to your website.

Forums and Message Boards

These are the most interactive of all websites. They get a lot of traffic and potentially that means a lot of people will see the link from which to join your mailing list.  You just need to include the relevant link in your signature which you add to each of your posts.

Here you can give your opinions, answer questions or post your own questions, or respond to what has been written. The things to remember when using forums and message boards in order to further your list building are: Be professional, Show you are knowledgeable, Stay on topic,Don’t push your products and services; leave that to your website, Make certain you use your signature with each post and have your link in it.

This is the way to use forums and discussion groups for list building without being accused of spamming. You should use them as opportunities to become known as an expert within your field.  People’s trust in you will grow and they will be more inclined to bring their business to you.

Sign up for several relevant forums and you'll soon be recognized; make sure you are well known for all the right reasons. On most of these online forums you will also be able to upload your profile,which is visible to the public. Make sure it contains relevant keywords and gives a reasonable idea of what your business is all about.

If your post is informative, people who read it will almost always click on your link to visit your website. If they like what they see there, and you have a link to sign up for your mailing list on every page, like was suggested earlier, they will more often than not join your mailing list. Keep the hard sell off the forum, You don’t need to do it there if you do, likely people will turn away from your offer.

When you join these forums, take some time to browse and find out where you can make your most useful contributions. A good tip if you have the necessary knowledge is to answer any questions which have not yet been responded to. Make sure you sound professional and like you know what you are talking about, in every contribution you make. Don’t just say ‘click here to find the answer in my e-book’. That really won’t work and will just make it seem like you are taking liberties with your membership to the forum. That will cause offence and could even get you banned and blacklisted, which would be a disaster for your business promotion.

It is also important to make your forum contributions regular. That is all part of relationship building and allowing people’s trust in you to grow. In time, people will visit your website through your link and will also recommend you to other people.

Of course, you can always start your own threads in the forums. Good threads to start are those which directly relate to what appear to be the current problems. Always guarantee what you write is meaningful, People aren’t stupid, If they realize you’re not interested in helping  only building your list, they will avoid clicking on your link.

Pros and Cons of Buying Your Own Affiliate Tracking Software

Millions of business owners rely on affiliate programs to help increase their sales and their profits. If are the owner of an online business, especially one that sells a particular product or service, you may be able to benefit from the use of an affiliate program. If properly implemented, they are a great way to increase your business’s revenue without having to do extra work.  The first step in getting started is to find affiliate tracking software.

If you have never heard of this product before, you may be wondering exactly what it is.  Affiliate tracking software is the actual program behind your own affiliate program. If you start your own affiliate program, you will be relying on your banners and links to help increase your websites traffic and its sales.  These banners will be placed on the websites of your affiliates. With affiliate programs, each time that one of those links is used to generate a sale, the website owner, webmaster, or website publisher, whoever you are partnering with, will receive compensation for their part in the sale. 

To be able to compensate your affiliates, you will need to have a way to determine if, when, and who helped you generate a sale. This can only be done with affiliate tracking software. Therefore, if you are interested in starting your own affiliate program, you must have affiliate tracking software. When it comes to affiliate tracking software, you will have a number of different options.  Two of those options include purchasing your own affiliate tracking software program or using someone else’s.

If you use someone else’s affiliate tracking software program, you will most likely end up doing business with an affiliate networking company. These companies not only provide you with tracking software, but they also help to track the sales of your affiliates, and even pay them. The payment feature is unique because it is not offered on most software programs that you have to buy on your own. With software programs that you buy on your own, the software should calculate how much you owe each of your affiliates, but you are required to take care of the rest.  Depending on what your business is and how busy you are, you may not have time for this.

Having to pay your own affiliates may seem like a disadvantage to buying your own affiliate tracking software; however, it doesn’t necessarily have to be. Even though you are still required to send out your own payments, you will generally find that this process is easy to do. That is because most affiliate tracking software programs are designed to automatically calculate the amount of money each of your affiliates make. Whether you choose to pay your affiliates on a weekly or monthly basis, you should be able to find out, right away, how much money you have to pay them.  If you are paying them with a check, you can simply write the check and move on to something else.

A potential disadvantage to purchasing your own software can actually turn into an advantage. That disadvantage is customer service support.  A large number of affiliate tracking software programs do not come with customer support.  Almost all will come with a detailed user guide, but customer service support is not guaranteed.  Despite the fact not all software programs offer customer support, there are even more that do. This means that if you want to have access to customer service support, you just need to find affiliate tracking software that has the support included.  If free customer service support is included, it should be outlined in the software description or software features section.

 Whichever decision you make, you should be well on your way to seeing an increase in profits. The affiliate tracking software program you choose will not have a direct impact on how much money you make, but it will have an impact on how easily your affiliate program flows.

How To Use A Tell A Friend Script To Drive Massive Traffic

More and more webmasters have the recurring dilemma on how to increase the flow of traffic to their websites. During the past few years many methods have been developed to solve this predicament. While most of them would work there are those that would not make the slightest impact.

One of the procedures that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit from viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of  tell a friend script is when a person  inserts his name, e-mail address, a friend or relatives e-mail address and sends the offer to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates the chances of being blocked because they use the information inserted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the offer will either be read, viewed or played. Also along with the mail would be a brief description of the company or site and the products proposal. This technique is also a surefire way to build your list very quickly. How so you maybe thinking?

When a person lands on a site that is giving away a product free, below the sales page you'll see not 1 but 3 subscription boxes, you enter your email and those of your friends in the other email slots. Once this stage is confirmed you'll be taken to a download page of your freebie.


Then the process begins again and again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

The Disadvantage of Ezine Publishing

As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.

The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons.

One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you.

A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places such as http://www.elance.com/ or http://www.rentacoder.com/. While you need to pay for such services, you are at liberty to take the credit for written articles.

Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed.
 You can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid.

3 Top eZine Formats

EZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article.

Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.

While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.

You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.

The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership

Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.

Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format.