Saturday, July 10, 2010
How Black Hat SEO tricks Can Destroy Your Business
A black hat SEO is an unethical way for a person to get their website to view higher on search engines. These blackhat SEO's will usually have the following characteristics.
First of all and most essential, it breaks the search engine protocol and regulations. Second it will create a bad user experience. Finally it will unprofessionally present content, both visually and non visually to the search engine web crawlers.
Black hat SEO's at one time were legal but after too many people began to misuse it, eventually it became frowned on by Search engines. Now if you are caught using Black Hat tricks it may be a short term answer to a problem but it will also get you penalized from the search engine.
These sanctions for using a black hat SEO can be severe and include but not limited to banning from all search engines. There are ways to abstain from creating a black hat website and followed correctly, will save you a lot of misery in the future.
1. Be careful to not pack your keywords
-adopting a lot of keywords in your site and nothing else will get you in hot water with the search engines. You must learn how to station your keywords appropriately to avoid this. If you pad your articles with a lot of keywords it will inflate your chances of ranking higher on the search engine but only temporarily.
2. Keep away from using out of sight text
-Invisible text consists of putting keywords into your site in white with a white background. This undetectable text is concealed from the client but will lure the web spiders to rank your search engine higher. This is not a good habit as it results in a black hat SEO and will get you banned from the search engines.
3. Do not use doorway pages
-A doorway page is nothing more than a false page that is used to attract the web spider bots. The customers themselves will never see this page. This doorway will dupe the web crawler to rank your business higher but once again, this will only be temporary.
As you just read black hat SEO's do sound tantalizing but a person should know the consequences from using them which can be very bitter. They only help you temporarily but will cause you bigger problems for a long time to come. They will help you get higher rankings in the search engines but they are very unethical.
If you want to operate a legitimate business you need to avoid black hat SEO's because they will corrupt your company in the long run. Run your business right and do not fall into the unethical practice of running a black hat SEO website.
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